About the Journal

The principal objective of Journal Kasmaran is to support and enhance the research competence of lecturers, researchers, and students by offering a rigorous platform to publish innovative ideas and empirical findings. The journal aims to bridge the gap between academic research and practical industry solutions.

The journal welcomes original research articles and conceptual papers within the following key domains:

• Marketing & Digital Marketing: Consumer Behavior, Brand Management, Social Media Marketing, E-Commerce, and Marketing Analytics.
• Digital Business: Digital Entrepreneurship, Business Transformation, Algorithmic Management, and Innovative Business Models.
• Management: Strategic Management, Operational Management, and General Management.
• Administration: Business Administration, Organizational Governance, and Business Policy.